Neo-banks are growing in Latin America where a large majority of the population does not have a bank account and prefer to choose this type of service that is more accessible and has more adjusted Mobile number lis functionalities.In 2022, advertising spending is projected to exceed $350 million. interest for generations When analyzing the trends of app categories by generation, it can be seen that the categories most used by Generation Z (16 – 24 years old) are social networks, photo and video apps and Mobile number lis entertainment apps . Depending on the country, their most recurrent Top apps in terms of MAU (monthly active users) are Instagram, Tiktok, WhatsApp, Netflix, Snapchat, among others.
As for Millennials (25 – 44), we
Mobile number list highlight a more recurring use of financial, shopping and food and drink apps, with Top recurring apps in terms of MAU such as Amazon, eBay, Walmart (although social apps such as Facebook, Facebook Messenger and WhatsApp also appear in those Top apps). Study by categories Next, we will study in more detail the different categories of mobile apps and games and their evolution in 2021. mobile games This year, user spending on mobile games continued to grow with +16 billion compared to 2020 and a total of 116 billion in 2021, a growth that allowed big games such as Mobile number lis Genshin Impact to invest in their product and offer graphics of high quality very similar to game consoles.
Mobile gaming - growth in user spendingSource: App Annie Mobile game downloads also grew with a total of 82 billion downloads in 2021 (+3 billion vs. 2020). A very clear trend of 2021 is the growth of hyper Mobile number lis casual games , thus creating new genres of mobile games. Finance A total of 5.9 billion finance app downloads were generated in 2021 (+28% YoY growth), of which more than 1 billion were generated by India . Mexico, Indonesia, Argentina and Brazil are the markets where the finance apps Mobile number lis sector has grown the most in recent years.
